Apr 05, 2022
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Using exclusion lists Use exclusion lists. If your Whatsapp Mobile Number List goal is to discover new opportunities within a broad campaign, it is important that you exclude keywords that you are already advertising on from your broad Whatsapp Mobile Number List campaign. In addition, it is advisable to create a list of competitors and to exclude them as well. Improve organic results CTR One factor that is much debated is the click through rate (CTR). In other words: the percentage of people who do a search and click through to your website. Let this also be an important point within SEA. Best practices of headlines and descriptions from SEA Whatsapp Mobile Number List can be a perfect input for page titles and meta descriptions within SEO. Another perfect way to leverage Whatsapp Mobile Number List the synergy between SEO and SEA. Within SEO, it is more difficult to set up tests, because you have to deal with multiple external factors. You can set up such a test quite easily within SEA. It is also recommended to use a responsive search ad. Within an RSA, Google determines which Whatsapp Mobile Number List combination of headlines and descriptions will be delivered where and at what time. It is mainly the expressions with a relatively high advertisement relevance and relatively high expected CTR that are delivered most often. Did it say 'high expected CTR'? Yes, of course! Do you see within Whatsapp Mobile Number List your RSA that a headline or description is shown significantly more often than other expressions? Then there is a good chance that it can achieve a high CTR. As said before, SEO alone is not the Whatsapp Mobile Number List ideal channel to test this. That's why I recommend testing the relevant headline or description within an extended text ad (ETA or extended text ad) in your SEA campaign. Does the ad also achieve a significantly higher CTR here? Then it is time to also implement this in the page title and Whatsapp Mobile Number List meta description of the relevant landing page. Hint! You can use quite a few expressions within your RSA. But use it. Vary as much as possible in the expressions between CTAs, USPs, keyword Whatsapp Mobile Number List variations and numbers. Years, percentages and customer ratings work particularly well within figures.