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Omar Faruk
Jun 27, 2022
In Welcome to the Forum
Bumper ads can be easily rejected. After Real Estate Photo Editing all, what can you achieve in just 6 seconds? As a result, some advertisers reject things that are out of their control. But they miss the point. This is because bumper ads are not designed to be used alone. Combine it with other ads, such as additional bumper ads and TrueView videos for action ads, to get powerful new tools. In this post, we'll take a closer look at bumper ads and their use cases. But first, let's look at the ad format itself. What is a bumper ad? Bumper ads are short, up Real Estate Photo Editing to 6 seconds of video that viewers can't skip . Up to 6 seconds is often considered a weakness, but it can actually be a strength. Ads are so short that they are less likely to bother your viewers. The ad was over before they started Real Estate Photo Editing looking for skip options. You can create bumper ads with "Video" campaign type Google Ads. advertisement Continue reading below Bumper ads use targeted CPM (cost per 1000 impressions) bids. (That is, you pay for every 1,000 ads you see.) Why use bumper ads? It's hard to get people's attention Real Estate Photo Editing with advertising. Many users are proficient in ignoring ads, even video ads. This is especially true when serving Real Estate Photo Editing ads to your desktop. When a long ad plays, users will find something else to get their attention. Due to the short length of the bumper ads, it is very effective in attracting attention. The countdown timer tells the viewer how long the Real Estate Photo Editing ad will last. And the ads are so short that you don't have time to pay attention to anything else. This is what Google has to say: "And bumper ads are short-lived but long-influenced. We tested over 300 bumper campaigns this year and found that 9 out of 10 significantly improved ad recall. How to use bumper ads effectively One single bumper ad is not very effective. advertisement Continue reading below You need to think strategically and follow four principles: 1. Use in a cluster Bumper ads Real Estate Photo Editing begin to show their value when used in combination with other bumper ad groups. The idea is to incorporate these short ads into a series of ads that tell a bigger story,
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Omar Faruk

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