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md bayezid hosin
Apr 12, 2022
In Welcome to the Forum
A few months ago, I wrote about how an AEC company's new website is one of its most important construction projects. Today we're going to explore exactly how your website connects to the rest of your marketing initiatives. You may choose to create an attractive website that will appeal to your audience, but wouldn't it be nice if your website also attracted qualified leads? How is your website connected to the rest of your company's marketing efforts? How is it aligned with your overall business strategy? These are important questions to ask from day one as you consider the goals of your online presence.Why are you building a new website?blogoffer-middle-leadgenwebsite-guideWhy do professional services companies need a new website? Some of the most popular reasons we hear are:Dated look employee email list and feel.It is difficult to update and manage.The information is out of date. Or we lack new services/projects/news.It is difficult to use or confusing for visitors.We have just celebrated our “X” anniversary.Sound familiar? While these are all good reasons to come to the table, they all see your company's website as a standalone asset, when in fact its role is much more important than that.We know from research that a professional services firm's website is firmly embedded in its business development process. Here's a scenario that happens way more often than you think:Defend your business: “You need to tell Joe about Company (your company). »Your sponsored prospect: “Thank you, that sounds great! »Your referred prospect
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