Apr 12, 2022
In Welcome to the Forum
Marketing for a business location is a challenge, let alone promoting multiple businesses at the same time. Yet this is the problem the employee contact list many franchises face. Franchises must market their brand as a whole while promoting individual sites and maintaining a consistent brand image across all sites and marketing initiatives. If you have multiple businesses under the same brand, follow these franchise marketing tips to successfully promote all of your locations at once. Learn more about your 3-Mile-Radius The “ 3 mile radius ” refers to the distance your customers are willing to employee contact list travel to reach your franchise. This distance is greater for some companies (like Bass Pro Shops) and shorter for others (like Subway). Knowing how far your customers are willing to employee contact list drive or travel to reach your business can also tell you who you are marketing to. You can also compare different locations to see how different rays interact. When you do paid promotions, you can market within this radius. It helps you save money by targeting the right audiences with your brand message, rather than promoting your brand to people who will never buy from you. You can also compare your department's individual demographics to employee contact list see how customers may differ. For example, let's say a quick service restaurant has two locations in an area. They could be very different. A franchise is located next to employee contact list a high school in a residential neighborhood. This means lunchtimes and after-school hours are popular, but the summers are slow. The other franchise is in a business district. Lunches are steady throughout the year, but afternoons are quiet as people head home. As you can see, franchises may have similar target demographics, but different local audiences. The employee contact list means that they will need unique promotions and marketing strategies.