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Md zahid hasan
May 15, 2022
In Welcome to the Forum
The customer journey has inexorably changed because of search engines and digital marketing. Customers touch base with search engines at multiple points on their way down your sales funnel. This makes SEO vital to make your brand more visible, so you can be found where customers are looking for the products or services you offer. Unless your SEO strategy integrates with your customer journey strategy, your prospective customers won’t be able to find you, but SEO strategies are usually keyword focused and not focused on the buyer. This is a mistake. In this blogpost, we look at how best you can integrate the two to make both strategies more effective. What is the Customer Journey? The customer journey is the sum of experiences prospects go through as they seek a product or service. It’s every interaction a prospective customer has Cork Used Bicycles Shop with your brand, regardless of whether they become a patron or not. The digital landscape has made the customer journey nonlinear and complicated. It typically has the following steps: Awareness –> Consideration –> Conversion –> Post-conversion At the awareness stage, you introduce your brand to someone seeking a solution for their needs. Customers then move to consideration or research, where they check out competitors, read reviews and consult with family and friends. Then comes conversion i.e. the point where they trust you enough to make a purchase. The post-conversion stage is dependent on your customer service management. The entire customer journey has multiple points of interaction where you can deliver the information prospective customers need. What’s important is how you exert your influence to push the prospect from one stage to another. Understanding the customer journey can help you develop effective marketing campaigns. When you know the route your customers take, you can understand their motivations, anticipate their needs and help them achieve their goals.
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